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SEO Appeal:
Tips to improve your website's virtual magnetism (Page 3)

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SIDEBAR: How To Optimize Your Website

Examples of SEO techniques that boost one's ranking in search engine results include:

• APPROPRIATE KEYWORDS
  If a potential client is searching the Internet for the products and services you provide, what words are they most likely to use? The more often these keywords appear in meaningful and relevant context throughout your website, the higher your site will be ranked in search results.
  To see how often your chosen keywords are being used in searches, check out http://inventory.overture.com/d/searchinventory/suggestion/

• NEW WEB CONTENTS
  The following are rich in website links and are popular with search engine programs:
  o A glossary (of terms within one's industry)
  o Resource links (this is where link popularity comes in)
  o Site map (listing all the webpages within the website)
  o Value-added content that speaks to one's target market (such as articles)

• LINK POPULARITY
  The more links your website has to other respectable websites - and the more links these have back to you - the higher your search engine ranking.

• EFFECTIVE META-TAGS
  These are hidden content tags that tell search engine programs about the content of your website. If the metatags are congruent with the actual web contents, the search programs usually take this information back to the search engine websites.

• SEARCH ENGINE LISTINGS
  o GOOGLE and YAHOO account for about 90 per cent of all web searches. Listing your site with two search engines speeds up the process of being "seen" by them. Yahoo! Directory can list your website at $300/year.
  o Industry-specific search engines can also be highly beneficial. Even though they are smaller and less widely-used than either GOOGLE or YAHOO, they may be widely used by your specific target market.

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