~ For Copywriting Clients ~
Five Proven Principles That Will Help You
Sell More Effectively

If you routinely buy copywriting services and are looking for maximal returns, here are five proven principles of copywriting that may surprise you about what works - and doesn't - to reach your intended audience.

Principle #1: Good copywriting won't tease your audience

Teaser headlines are popular. Exceedingly so.

An example of a teaser headline could be if you open up a magazine to see a big bold sentence saying "Bring on the bombs!" There's a picture of that infamous mushroom cloud, too. But if you turn the page, you find out that it's actually about a new children's toy. For ten-years-old boys, that is.

Okay, this is probably not too typical an example. (It's made-up, by the way.) But you get the idea. You can't tell just by looking at the headline what the topic is about.

Cryptic headlines hope that you'll be sufficiently intrigued to keep going beyond the headlines. Top copywriters say it's a bet that's often lost. After all, your readers are dealing with an unprecedented information overload in a modern society. And the amount of information is doubling every few years.

Benefit headlines - which immediately tell your readers what they stand to gain - work far better to pull them into reading the rest of the copy.

If you want to generate leads, sales and profits, ask your advertising agency, copywriter or creative director for benefit headlines instead.

NEXT.....Principle#2: Good copywriting will do more than rave about your product. Much more.